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Green cotton baseball cap with white embroidered 'Bikinis & Martinis' script text across the front, featuring curved brim and classic six-panel construction, photographed against bright green background.
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Je Swim white colored cropped t-shirt with two orange slice graphics positioned on the chest area, displayed on a clean white background.
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Natural bucket hat with a brand label on a peach-colored background
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back of the Green swim crop top on a white background
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Je Blog

What's in Je Bag? Elizabeth's Version

What's in Je Bag? Elizabeth's Version

August 7, 2025 — Elizabeth Harris
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Je Swim core collections catchphrases and baseball hat in Green, yellow, white and brown.

CORE VALES

October 14, 2024 — Jamie Harrison

We are so excited to release part 2 of our core values collection on October 17th. JE Swim is founded on elevating the catchphrase by building community through laughter. These "Core Values" are philosophies we live by and quotes we stand by!

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Person in a white Je Swim bikini standing on the balcony in Brooklyn NY,

She Got The Shot

August 22, 2024 — Jamie Harrison

Branding is all about storytelling, right? So let me tell you the story of this photo. Two years ago, right after we started JE Swim, we took a trip to NYC for a girlfriend’s birthday. We had just gotten our first samples from our manufacturer, and we were dying to get content...

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