Je Blog

What's in Je Bag? Elizabeth's Version

What's in Je Bag? Elizabeth's Version

— Elizabeth Harris
Je Swim core collections catchphrases and baseball hat in Green, yellow, white and brown.

CORE VALES

— Jamie Harrison

We are so excited to release part 2 of our core values collection on October 17th. JE Swim is founded on elevating the catchphrase by building community through laughter. These "Core Values" are philosophies we live by and quotes we stand by!

Person in a white Je Swim bikini standing on the balcony in Brooklyn NY,

She Got The Shot

— Jamie Harrison

Branding is all about storytelling, right? So let me tell you the story of this photo. Two years ago, right after we started JE Swim, we took a trip to NYC for a girlfriend’s birthday. We had just gotten our first samples from our manufacturer, and we were dying to get content...