We are so excited to release part 2 of our core values collection on October 17th. JE Swim is founded on the idea of elevating the catchphrase by building community through laughter. These "Core Values" are philosophies we live by and quotes we stand by.
A little history of each:
Bring Cash - This one is for Jamie's brother. It started as a reference to buying party favors...if you catch my drift. However, the more we said it, the more ways it felt applicable. It's now our version of "always be prepared" and has become a philosophy or mantra. When you get it, you get it. ABC -Always Bring Cash. Plus, it's just smart advice when traveling.
Text Me When You Land - As two safety-conscious gals who meet in random cities all over the world, we always keep tabs on each other when we are traveling, even if not together.
i.e.,
Bikinis & Martinis - These are a few of our favorite things. It's a lifestyle, an aesthetic, and what we're passionate about.
Bored - This one is for Jamie's sister. In her past life, Jamie's sister would interrupt people when talking and just say, "Bored." It was the deepest insult. Over the years, it has evolved to mean the opposite. Whenever we do anything ridiculously cool, we all just say bored. "You got front-row tickets...BORED."
Not So Quiet Luxury - How we would coin our brand. We love things that are quiet and understated, but we also love glitter, cutouts, and thongs. JE Swim represents a balance of both.
We hope you love the next drop as much as the first one. Whether it's the practical wisdom of "Bring Cash," the care behind "Text Me When You Land," or the balance of "Not So Quiet Luxury," these values drive us to celebrate life with a sense of freedom, spontaneity, and unapologetically—preferable in a bikini
