About Us

 

Je Swim isn’t just about swimwear—it’s a community for the unapologetic.

We’re here to redefine luxury swimwear by creating pieces that embrace every curve, celebrate every size, and empower every wearer to own their confidence, and hopefully make you laugh a little along the way.

Two women standing in shallow ocean water wearing matching green swimwear - one in a green string bikini with crop top and white baseball cap, the other in a green one-piece swimsuit with sunglasses, demonstrating Je Swim's coordinated beachwear collection on a sunny beach.

Born out of a shared love for travel, friendship, and the perfect fit, Je Swim brings a cheeky twist to the world of swimwear. We like to say we’re “Not So Quiet Luxury”. Being pretentious is out, so we’ve reimagined the rules of luxury swimwear with a sense of humor and an IDGAF attitude that’s woven into everything we do, literally. Our collection is designed in house, ethically manufactured, and uses sustainable fabrics. Each style has been fit tested on dozens of people (shout out to our friends who helped) and will highlight your best assets. Every piece is crafted to make you feel equal parts comfortable and sexy. We don’t believe in fitting in; we believe in standing out with swimsuits that are as bold as you are.

Two women relaxing poolside wearing green swimwear and Je Swim accessories - one in a green string bikini with 'Bikinis & Martinis' baseball cap, the other in an orange one-piece with a woven bucket hat, showcasing the brand's lifestyle aesthetic at a tropical resort setting.

After 2 years and 2 manufactures we realized that the perfect fit and authenticity to our brand values should never be compromised. We realized our initial designs didn’t hit the mark, so we went back to the drawing board and created everything from scratch. The result? Swimsuits that feel like your favorite pair of undies.

Je Swim is more than a brand—it’s a community built on friendship, art, and shared experiences. United by our journeys, catchphrases, and a love for making memories, we’re here to support your most unapologetic self-expression. So, grab your shades, pack your confidence, and remember: Always bring cash.

Welcome to Je Swim—where luxury is redefined, inclusivity is celebrated, and beach is a lifestyle.

Manufacturing

JE Swim’s swimwear is produced in a women-led, ethically run factory in Bogotá, Colombia, where experienced seamstresses—most over the age of 40—are paid above minimum wage, receive full benefits, and work in a facility committed to fair labor practices and sustainable operations. The factory recycles waste, collects rainwater for use in restrooms, and donates fabric scraps to local artisans. Workers also receive government-mandated benefits like transportation subsidies, pension plans, and severance contributions—reflecting a deep commitment to both environmental care and social responsibility.